Product development support
Drawing on their extensive experience and expertise, our staff provide detailed support, helping you select products that are suited to direct marketing and set appropriate prices.
Business planning support
We draft business plans that start with short-term test sales and continue through to the ongoing development of your business. We help guide your business to success through a business plan that is suited to your markets and targets.
Help in creative planning
We help you establish optimal concepts and craft the best creative tailored to the characteristics of TV, radio, internet and other media, as well as to product characteristics. We use monitors to perform waveform studies to help edit programs that can sell.
Help in media selection
From all the media that are available, we help you select those that best suit your product characteristics, business plan and budget, and that are most likely to generate maximum response.
Using multiple affiliated contact centers, we organize order systems that can respond flexibly to fluctuations in call volume. Unique scripts boost consumer satisfaction and help turn them into excellent customers.
We use the Web to help design your order system.
Support of impact analysis
Through impact analysis based on results data, we help you diagnose effectiveness, reconfigure plans when improvements are needed and verify your business plan, helping to increase sales.
Information processing support
We process information from data on the airing of infomercials and orders received, and provide it to clients in an easy-to-understand manner.
In this way, we support efficient direct marketing and smooth sales promotion.
Distribution and payment support
Processes from shipping to billing and collection are essential parts of direct marketing. We suggest setting the best delivery and payment collection methods, by client and by product.
Customer management support
In addition to analyzing the data obtained through orders and the data clients possess, we help to prepare direct mail that is high in quality and inexpensive, increasing the number of repeat customers and helping to drive up sales.